SMVDU Katra: The International Case Study Conference (INCSC-2017) organised by School of Business was inaugurated at Shri Mata Vaishno Devi University on 11th December, 2017. The conference is organised to create an understanding and appreciation for the qualitative research and case based methodology in the learning and decision making. The Ho’nble Vice Chancellor, Dr. Sanjeev Jain was an inspiration behind this conference. The conference was inaugurated by Prof. Manoj Joshi, Director, Center of VUCA studies Lucknow and Prof. D. Mukhopadhyay, Dean Faculty of Management, SMVDU. Prof. Manoj Joshi congratulated the School of Business for taking such innovative steps. Prof. Mukhopadhyay said that School of Business is committed for the knowledge creation and dissemination. The Convener of the workshop Dr. Saurabh welcomed the guest and informed about the necessity of case based research as a decision making tool for the managers, administrators and the researchers. Dr. Sushil K. Mehta, Head, School of Business, congratulated the participants and wished them wholesome learning. He said that the participants shall have national and international exposure and would be benefitted with the workshop and technical sessions in the conference. Dr. Rashi Taggar, the organising secretary of the conference thanked all the participants. She informed that 45 cases and papers on qualitative research have been selected for the conference. Experts from countries like Japan, UAE would present their views in this 3-days conference.

The members of the advisory board of the conference included Prof. Ahinandan Jain, IIM Ahmedabad, India; Prof. Rudiger Kauf; Mann, University of Nicosia, Cyprus; Prof. Arundaditya Sahay, BIMTECH, India; Prof. Sanda Renko, University of Zagreb, Croatia; Prof. Jantima Banjongprasert, Silpakorn University Bankok, Thailand; Prof. Albert Wocke, the University of Pretoria’s, Gordon Institute of Business Science, South Africa. The conference is supported by J&K bank as an alliance partner. Other sponsors included AquaSure by A.K. Sons, Aroma restaurant, Pargal confectionery and snacks Jammu. Day 1 of conference was closed with a session of “Fun with Case Methods” by Prof. Manoj Joshi.