Ms. Shipra Misra has been declared qualified for the Doctor of Philosophy (Ph.D.) in the School of Business, Shri Mata Vaishno Devi University (SMVDU). The candidate has worked on the topic, entitled ” Effectiveness of Destination Advertising : An Empirical Study of Tourism in Jammu & Kashmir” under the supervision of Dr. Kakali Majumdar , Associate Professor, School of Economics, SMVDU, Katra. Ms Shipra Misra has published her research work in high-premier ABDC and UGC indexed journals and she has presented her research papers at several national and international conferences. The scholar expresses her gratitude to the School of Business, SMVD University, for providing all necessary facilities and support during her research work. Prof. R.K. Sinha, Vice-Chancellor, SMVDU and other committee members congratulated Ms. Shipra Misra and wished her a bright future ahead.